SEO is one of the many marketing methods that your business can use to improve its chances of being seen on the first page of search engine results. A winning cosmetic surgery SEO strategy can improve your website rankings and gives your users better search experience. Here are some reasons why you should consider implementing your SEO strategy. It can help keep your cosmetic surgery office full at all times.
Increase Your PPC Quality Score
The right SEO strategy can help increase your PPC quality score. The Quality Score is important for your online search advertising campaign. Google assigns each website with a Quality Score on a scale of 1-10, with 10 being the highest. Your Quality Score is based on the ad’s relevance to your keywords, your ad’s click-through rate, and your landing page experience.
Your SEO strategy should include creating blog posts about your products and services with keywords that your readers are using. By aligning your ad message to your website content or driving traffic to a landing page, you can increase your Quality Score.
Improves Your Market Access
According to Moz, 70% of searches include a click for only one of the search results on the first page of search engine results. If you don’t implement an SEO strategy, you could be missing out potential customers.
Boosts Your Other Marketing Efforts
The right SEO strategy can boost your other marketing efforts. It’s like a domino effect. This has a positive effect on your PPC and retargeting marketing efforts. Combining your advertising efforts with your SEO strategy can increase your traffic by 50%. It can lead to positive brand awareness. You can use the analytic results from your SEO strategy to improve your PPC campaigns. Once you find out which keywords are performing well, you can use them for your PPC ad campaigns.
Improve Offline Conversions
Your SEO strategy can also improve your offline conversions. Nearly 50% of mobile searches are a result of businesses that are looking to visit a local store that same day. If you stick your SEO strategy, your business and contact information will be splashed across the Web. This can include your address, business name, hours of operation, and phone number. All of this information is important for a user to visit your cosmetic surgeon office and become a patient.
Helps You Stand Out Among Your Competitors
The right SEO strategy can also help you stand out among your competitors, whether in your area or not. On the first page of search engine results, there are up to 10 results. These results are comprised of organic search results and paid listings. If you use the right keyword to appear in a map listing, organic listing, and paid listing, this can increase the chances of a user clicking through to check out your competitors.
An SEO strategy is important for cosmetic surgeons, especially when it comes to your online marketing strategy. Hiring an SEO agency can help you stay on top of search engine results and attract more customers. This is the secret to keeping your cosmetic surgery office full.